Product Options & Variants
View pricingBuilt for BigCommerce
Add swatches, engraving fields, formula pricing, delivery dates, and dozens of other option types to any product. Customers configure it their way, right there on the page.
Live on your product page
Canvas Tote
Natural canvas, medium
$48
Color
Size
What you can build
From a single text field to a fully calculated custom configurator. Pick what your product needs and nothing it does not.
Color & image swatches
Real fabric and finish choices, not just a plain dropdown list.
Conditional logic
Show or hide fields based on what a customer already picked.
Price rules
Flat fees, percentages, or a price that only applies when conditions match.
Date & time pickers
Let customers choose a delivery date, an event date, or a booking slot.
Personalizer canvas
Drag text and images right onto a live photo of the product.
Formula pricing
Charge by dimension, like a custom framed print sold by the inch.
Multi language
Every label and option translated for each storefront visitor.
Automation rules
Send an email or update an order note when certain options are chosen.
How it works
Ticket A
Build your option set
Add fields, swatches, and rules from a visual editor. No code, no theme files.
Ticket B
Apply it to products
Attach one option set to as many products as you like, individually or in bulk.
Ticket C
It shows up instantly
Customers see it on the real product page, with live pricing and validation built in.
Pricing
Standard
$29 / month
Professional
$59 / month
Business
$99 / month
Product Options and Variants is in active development for BigCommerce and is not yet listed on the Marketplace.